Mt. Hood is the backdrop of where I call home. Chile is where I grew up. The University of Arkansas taught me how to become an adult with an obscure combination of classes and just enough confidence to figure the rest out.

In ninth grade, my soccer coach put me in as goalie during a state semifinal. I had never played goalie in my 10 years of soccer, but both of ours were injured and someone had to step in. With five minutes left, the opposing team broke through, took the shot, and I blocked it with my face. Blood, chaos, a very concerned crowd and a win.

While this does not speak to my elite goalie skills, it does sum up how I approach my career. I am willing to jump in, take responsibility, and figure things out when the pressure is on.

Today, I am Head of Social Media for Scout Campers, Adventurer Campers, and Overlander Campers, leading organic/paid social and digital storytelling across Instagram, TikTok, YouTube, Facebook, and emerging platforms. With over a decade of experience in social media, digital marketing, and brand strategy, I specialize in turning data into direction and scrolls into real connection. I oversee content strategy, short-form video production, campaign launches, analytics reporting, and community growth across three distinct brands in the outdoor and travel space.

Previously, as Social Media Director at a marketing agency, I led social strategy for 80+ clients while managing and mentoring a team of 10+ account managers. I partnered closely with executive leadership on operations, hiring, client retention, and long-term growth, ensuring creative stayed aligned with performance and business goals.

At the core of everything I do is intentional storytelling, thoughtful relationships, and building brands that people actually want to follow, engage with, and believe in. Equal parts analytical and imaginative. Always curious, often caffeinated, and still guilty of laughing at all the right and wrong times.